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Implementation of the CRM system, looking from the perspective of the management staff, introduces the following changes:
  • Quality of client support will improve effectively contributing to an increase in efficiency of cooperation,
  • Knowledge about contractors or products will increase which can be used both in the processes of company management as well as in operative work, e.g. the time required to introduce a salesman into contractor support is shorter and more efficient,
  • Activity and efficiency of staff improves (among others due to providing mechanisms of constant monitoring),
  • Reporting, as well as forecasting certain parameters is easier (e.g. forecast income),
  • Processes may become formalized, thanks to which maintaining standards elaborated by the company is guaranteed).
Thanks to implementation of a solution with reporting elements based on external systems (such as sales and financial ones), the CRM system constitutes the basis of a company’s functioning.
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