In recent years, CRM systems have evolved and are presently perceived as complex tools supporting a company’s operations, also in production areas. If a company has business processes that are characteristic to it and requires for their support a dedicated software solution – this software should become a module of a CRM system.
A module for support of core business may share in a CRM system the following information:
- Directories of contractors and contact persons,
- Definition of products and services,
- Documents,
- Collective information in the form of reporting.